Ethiopia has an ideal production climate for Roses. Warm days and cool nights encourage excellent quality; large buds, long stems and vibrant colour. many varietes of hybrid tea, intermediate and sweet heart roses are produced in 600 hectares of modern greenhouses in the peri-urban area around Addis Ababa and close to the airport. Nevertheless the main reasons for farmers choosing a certain location are altitude and soil type preference.
Vegetable cultivation is certainly not a new activity in Ethiopia as the production of horticultural crops has been undertaken for decades. In addition, there are numerous small producers growing a small range of vegetables for the local regional export market. The sector comprises large state farms supplying fruits and vegetables to the local market and for exports. There are still only a few private companies involved in the commercial production of vegetables and vegetables for export trade.
The EU market is one of the world's largest markets for fresh fruits and vegetables. The export of green ‘bobby ' beans have accounted for 99% of export supplies. In addition small quantities of strawberries, cherry tomatoes and fresh herbs have been exported to Europe. According to MoARD negligible amounts of high quality fruits and vegetables have been exported to countries in the Middle East (Saudi Arabia, Bahrain, Kuwait).